What is it

Campaign for YouTube Music Asian Pacific Heritage Month 2022.

︎︎︎ YouTube Music

What I did

Art direction and design

How I did it

APAHM 2022 campaign is based on collage visuals representing different contributions and cultures within the Asian community in the American continent. In a world of fast, flat, vector and corporate visuals, Dani Choi’s illustrations stand out in its authentic brush strokes. 
The key-visuals were used in playlist art across YouTube and YouTube Music, event design for YouTube Shorts and billboards across the United States, in Nashville, Miami, Atlanta, Los Angeles and New York.

Art Direction: Gabriela Namie

Design: Gabriela Namie, Minkwan Kim

Illustration: Dani Choi

Music Programming: Jan Tancinco, Jacqueline Serrano

Marketing: Michael Chang

Artist Partnerships: Naomi Zeichner

Artist Relations: Grace Lee, Kelly Rowe

Label Relations: Stephanie Shim

Artist Development: Nazuk Kochhar

Social: Asal Shahindoust

Internal Events: Amanda Agyapong, Michelle Palaganas

PR/Comms: Paul Pennington, Veronica Navarrete