What I did
Art direction and visual design
How I did it
There is no single visual cue that identifies the broad
range of artists and genres within the term “Latin music”. The visuals focus on their bold, proud and unafraid attitude of mixing styles,
rhythms, local references and pop culture.
It is part of Latin countries’ nature and history to be
mixed. It is our lack of homogeneity that makes us so
interesting. Gradients celebrate our mixed and diverse
nature. Fun fact: gradients are also mathematical slopes,
translating the rising sentiment of feeling
al millón (a million)
.
Project Manager: Kevin Strharsky
UX Managers: Benjamin Lehn, Daniel Walsh
Music Programming: Jacqueline Serrano, Helen Marquis, Doug Ford
Product photography: Mari Juliano
