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What is it

Conditions Underground is YouTube Music’s curated playlist for indie music in the United States. 

︎︎︎ YouTube Music

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What I did

Art direction and design

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How I did it

The playlist features an angled square, as a metaphor for indie artists’ ability of making music on their own terms. Being independent preserves their authenticity and this is expressed through an undesigned brutalist approach, distancing this playlist visuals from corporate and impersonal aesthetics.

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Project Manager: Sabrina Rahrovi

UX Managers: Benjamin Lehn, Daniel Walsh

Music Programming: Beverly Bryan, Helen Marquis, Doug Ford

Product photography: Mari Juliano