What is it

From the most canonical works to upcoming new artists, Conducted is a YouTube Music curated playlist featuring the most moving sounds in Classical music.

︎︎︎ YouTube Music

What I did

Art direction and design

How I did it

The goal of this project was to build a unique brand that appeals to both traditional fans and new audiences. The swirly type terminals represent Classical music’s complex arrangements and chord variations in comparison to pop music, for example. They express tension, climax, building energy and flow with simplicity.

Project Manager: Kevin Stharsky

UX Managers: Benjamin Lehn, Daniel Walsh

Music Programming: Jared M. Frazier, Helen Marquis, Doug Ford

Product photography: Mari Juliano