What is it

The Day of the Dead is a Mexican holiday in which families remember and honor their deceased loved ones. Spotify hosted an event in celebration of the iconic Mexican musicians who have passed. 

︎︎︎ For the Record Spotify
︎︎︎ AdAge
︎︎︎ AdWeek

What I did

Illustration and poster design

How I did it

The provided art direction took inspiration from papel picado, an element that is already part of the holiday's visual landscape. From there, illustrations were created using provided color combos.

Design Lead: Felipe Rocha
Production: Cynthia Angel
Illustration and poster design: Gabriela Namie and Jun Ioneda