What is itThe Hit List is a curated playlist by Youtube Music that features today's biggest and hottest hits.
︎︎︎ YouTube Music
What I didArt direction and design
How I did itThe playlist’s visuals need to represent a diversity of genres and artists. For that reason, the solution doesn’t focus on a specific mood, but rather explores the idea of what a hit is: something that’s played on repeat – type and photo frames are repeated creating an idea of movement and rhythm.
The solution aimed to achieve simple production updates weekly and high scalability as a brand. The top right rectangle changes its color weekly, matching with photo background. Artist photography is always preserved with no interference on it.