What is it

The Hit List is a curated playlist by Youtube Music that features today's biggest and hottest hits.

︎︎︎ YouTube Music

What I did

Art direction and design

How I did it

The playlist’s visuals need to represent a diversity of genres and artists. For that reason, the solution doesn’t focus on a specific mood, but rather explores the idea of what a hit is: something that’s played on repeat – type and photo frames are repeated creating an idea of movement and rhythm.
The solution aimed to achieve simple production updates weekly and high scalability as a brand. The top right rectangle changes its color  weekly, matching with photo background. Artist photography is  always preserved with no interference on it.

Project Manager: Kevin Strharsky

UX Managers: Benjamin Lehn, Daniel Walsh

Music Programming: Cecilia Winter, Brad Hayward, Helen Marquis, Doug Ford