What is it

YouTube Music Recap is a collection of major moments delivering personalized music stats, like favorite artists, songs, videos, and playlists.
In 2022, it was not only  available on YouTube Music, but also on the YouTube app for the first time.
Besides common year-in-review features, it also highlighted artists you might have discovered before they blew up and a new “music personality” feature. Another first was Google Photos integration, allowing users to share your top tracks from each season and illustrate them with their own photos.

︎︎︎ The Verge
︎︎︎ Chrome Unboxed
︎︎︎ Techcrunch
︎︎︎ Android Authority

What I did

Art Direction, Design

How I did it

After understanding our differentiators and main features, I art directed a campaign with key-visuals that reflected our “music personality” feature, fit into our teams’ timelines and was easily applied into different materials.
I partnered with illustrator Benedikt Luft to translate each music personality in his unique striking style and concepts. The key-visuals were used across in-app and out of app materials, such as playlist art, billboards in North America and Europe, share cards, ads, etc.

Art Direction: Gabriela Namie

Design : Gabriela Namie and Minkwan Kim

Illustration: Benedikt Luft

Animation: Minkwan Kim
UX Design: Mike Brand

Copywriting: Colleen Clark

PM: Ayshaw Khan

PgM: Drew Camens

Marketing: Olivia Nicholls, Islam Mukozhev, Shannon Melton

Engineers: Tameen Khan, Smita Rai, Joel Graycar, Kumar Chippala, Jordan Minatogawa, Kevin Chang, Kevin Zhou, Rithwik Pattikonda.